It is well known that on Saturday 5th November a group of hackers named anonymous had threatened to take down Facebook. In case you hadn’t noticed, they didn’t. Phew! 😉 But it made me think (which is said to be one of their objectives, to make people reassess), what would we do if Facebook did go down? How would it affect our day to day lives? And what would this mean for social media? (more…)
Yes, some people still “just don’t get it”! I hear it all the time. Much like the stages of grief, you need to learn to accept the inevitable, social media is growing, and definitely not going away. In fact, approximately one in every nine people on Earth is on Facebook, so why aren’t you?
So let me guide you through the programme. If you are freaking out at any point, remember it is completely normal, we will reach number 7, together!
Typically, the seven stages of grief (and now social media acceptance) are described as follows:
Where did this “social media” spring from? How could sitting at a computer possibly improve my social relationships, increase sales, customers, or increase word of mouth? I don’t believe it! (more…)
Admittedly I have never owned a mac, but for a time I used one for work and also used an iPad for work daily. As I work in social media, and use Facebook heavily, the iPad stopped me from viewing the majority of Facebook insights – no Flash! (more…)
Change is Facebook’s middle name. They do something different, everyone moans, then they get used to it and can’t remember what it was like before, agreed? If they didn’t do this then they probably would be the big social boss that they are today. You need to adapt to stay strong, keep up with the competition and come up with new USPs.
The site recently underwent a few big changes, predominently to their news feeds. So now the problem is Edgerank and Facebook marketing for companies. If their fans don’t see their news and updates then what’s the point? The way to make sure they do see the updates is by encouraging them to interact with them, like, comment and share, therefore increasing their edgerank. But some fans simply just like to see what is being said, for example ‘today’s soup of the day is leek and potato’. If they don’t interact with this, then future updates could cease to appear.
Facebook get their income from advertising, but if companies aren’t seeing a return from their efforts within Facebook then will they give in all together? (more…)
Is it wrong that 91% of employers use social media to screen job applicants? (mediabistro.com)
This age old discussion; is what is on our social media really ours, and do we have the right to feel an invasion of privacy if a prospective employer decides not to employ us due to that drunken photo on Facebook, or that controversial tweet? (more…)